Which direction should words face on a long-sleeved garment?
Boy, oh boy! If you want to start an argument at a screen printing shop, just bring up this question. The answer is really to do whatever the hell you want; it is your custom item. But, below we have outlined the two available options to give a little insight into when or why they might be used.
Viewer-Oriented
The print is oriented so that when the wearer's arms are down at their sides, the print can be read by someone facing them. In other words, if you hold the sleeve out in front of you with the top of the sleeve (shoulder part) up, the print should appear right side up. The best way to think about this is the example of a motorcycle rider. Words in viewer orientation will read properly when the biker is holding his hands on the handlebars. This is often used for branding or slogans and is typically our suggestion when printing sleeves.
Wearer-Oriented
The print faces so that when the wearer looks down at their arms, the print appears right-side-up to them. This is less common but can be used for personal messages or designs meant primarily for the wearer's enjoyment. However, you might see some brands like Carhartt that position their sleeve prints in this direction.
Summary
The direction of a sleeve print on a screen printed long sleeve t-shirt typically depends on the intended audience and design aesthetic. Remember, these are just guidelines and can vary based on personal preference or specific design requirements. The key is to consider how the shirt will be worn and the primary audience for the message or design. In short, there is not a correct answer, so go with your preference. Haters going to hate.
